I always wanted to be a photographer. LIFE HAD OTHER PLANS. And honestly? I'M GLAD IT DID.

Our story

I've been running my VA business for almost seven years, and I started offering Dubsado setups just under six years ago. Before this I worked in HR, which, as it turns out, gave me a solid grounding in processes, people, and making things work properly behind the scenes.

I always wanted to be a photographer. I studied Media Arts at university, I loved the creative world, and somewhere along the way life took me in a different direction. Working with photographers and creatives was the next best thing - and honestly, I think it's a better fit. I get to stay close to that world, I genuinely understand it, and I bring something different to it than most.

What actually drives me

What I love most about this work is the transformation. Seeing a business go from chaotic and overwhelming to one that actually runs properly- that never gets old. The moment a client realises their Dubsado is actually running the way it should, or that their inbox isn't the first thing they dread in the morning anymore, that's the bit I'm here for.

I'm also incredibly lucky to work alongside people who genuinely care about what they do. Photographers, designers, coaches, florists - creative and service-based businesses built with real passion. That energy is contagious. I feel inspired by the people I work with every single day.

Home is Bath, and it's a busy one. My husband, our two kids, and three rescue dogs make sure there is never a dull moment. Honestly, I wouldn't have it any other way.

I'm an extroverted introvert, which probably sounds like a contradiction but makes complete sense to anyone who knows me. I love people. I love a good conversation, a dinner with friends, being around energy and laughter. Then I need to go home, close the door, and completely recharge. When my social battery is done, it is absolutely done.

Building my own business was never just about the work. It was about being present for the moments that matter. School pick-ups, lazy weekends, being genuinely available for my family rather than always half-distracted by someone else's schedule. The flexibility to live life on my own terms is something I never take for granted, and it's a big part of why I care so much about helping other business owners get their systems working properly too. When your business runs well, your life does too.

When I’m not working

  • "If you're a photographer or creative feeling overwhelmed trying to manage client communication and the day-to-day admin side of your business, I genuinely can't recommend working with Lindsey enough!! The whole experience has been amazing from start to finish, Lindsey has made everything feel so seamless, easy to understand and has been so patient with all of my questions - so grateful!"

    FRANCESCA LOUISE PHOTOGRAPHY

  • "Lindsey built the Dubsado of my dreams - she created not only a beautiful experience for my clients - but a smoother and more efficient system for both me and my clients. Worth every penny for my business - I can't recommend her enough!"

    JESS LIVING PHOTO

  • "Lindsey is an absolute dream. I found her because I was looking for someone who was well versed in all the programs a photographer uses and Lindsey does not disappoint. She is a Dubsado wizard! Beyond her technical abilities, Lindsey is warm and very easy to communicate with. I’m very happy I found her."

    JOLENE CODY PHOTO & FILM

  • "Lindsey is such a wonderful VA. She has been supporting me in my branding studio for almost two years now and is an integral part of our team ensuring we are all organised and systems and processes are kept in check. I absolutely recommend Lindsey! Thank you Lindsey"

    ABBIE TING CREATIVE

  • "Working with Lindsey and her team has been an absolute joy. She is warm, approachable, and so incredibly organised—always one step ahead and completely on the ball. From day one she understood our needs and just slotted seamlessly into the way we work, making everything feel easier and lighter... We couldn’t recommend Lindsey highly enough to anyone looking for a virtual assistant. Thank you so much for everything, Lindsey!

    THE FALKENBURGS