Why I Use Flodesk for Email Marketing (And Why I Recommend It to My Clients)
I've tried a few email marketing platforms over the years and I always come back to Flodesk. For photographers and creative service businesses especially, it just makes sense. Here's why.
The designs are genuinely beautiful
Most email platforms give you templates that look like they were built in 2012. Flodesk is different. The templates are modern, minimal, and really easy to customise to match your brand. For photographers and creatives who care about how things look, that matters. Your emails should feel like an extension of your brand, not an afterthought.
The drag and drop editor is straightforward too. You don't need to know any code, and you don't need to spend hours fiddling with layouts to get something that looks professional.
It's easy to use
I've set up email marketing systems for a lot of clients and Flodesk has one of the lowest learning curves of anything I've used. Creating a workflow, setting up a welcome sequence, scheduling a campaign, it's all intuitive. Which means you actually use it, rather than letting it sit there because it feels too complicated.
It connects well with Dubsado
If you're using Dubsado for your client management, you can connect it to Flodesk via Zapier so that new leads automatically get added to your email list. It's one of those integrations that once you've set it up, you wonder how you managed without it.
What I actually use it for with clients
I set up Flodesk for photographers and creative businesses as part of my email marketing service. That includes welcome sequences for new enquiries, nurture sequences for leads who aren't quite ready to book, and regular newsletters to stay visible with past clients. If you've got a list sitting there doing nothing, or you've been meaning to start email marketing for ages and just haven't got round to it, that's exactly what I can help with.
Ready to give it a go?
You can get 50% off your first year of Flodesk using my affiliate link below. And if you'd like help setting up your email sequences properly, that's something I offer as a standalone service.
Find out more about my email marketing support here.
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